ETNA – Better Tomorrow


Etana - Better Tomorrow - Artwork

Release Dates: UK : Feb. 25th // FR : March 18th // ROE : March. 1st
Catalog #: VP1950

“In these selfish, sexual and demonic days, young minds find it hard to concentrate, cyan (can’t) meditate, confused, drowning in electro waves/in everything there is good and bad but everything in due time and due season, which is the reason I say there’ll come a time to sing a brand new song, there’ll be Better Tomorrow.” –
Etana from her “Spoken Soul” intro for Better Tomorrow

In the early 2000s, singer Shauna McKenzie fully recognized the power of music and its widespread influence, especially upon the youth; that realization prompted a seismic shift in her career trajectory. Living in Florida at the time where she was studying to become a nurse, she left college to join a female pop-R&B trio. While shooting a music video with the group she defied the overtly sexual stereotypes forced upon female artists and walked off the set, protesting the requisite attire of lingerie and stilettos and invasive camera angles. She returned to her birthplace, Jamaica, with the intention of opening an internet cafe but a fateful meeting with 5th Element Records, then the management/record label of reggae singer Richie Spice, resulted in her selection as one of Spice’s backup singers and eventually, her own recordings.

She chose the name Etana, which means ‘the strong one’ in Swahili; her strength was manifested, this time around, by pursuing a musical career strictly on her own terms. Etana’s elegantly modest Rasta-chic sartorial style is as distinctive as her sound: an audacious fusion of folk, soul, jazz and reggae supporting a powerful vocal range suggestive of the ancestral spirit of South Africa’s Miriam Makeba, the regality of reggae queen Marcia Griffiths and the soulful verve of Etta James. “I looked at how women were being represented in (Jamaican) music and how little girls think that is the way it is supposed to be, and I wanted to be a positive influence and change some of the things they are taught,” Etana reflected.
Ever since the release of her first single in 2007, Wrong Address, which highlights the discrimination faced by some Jamaicans living in violence-plagued communities, followed by Roots, which cautions the younger generation to maintain their culture (“you cyan water down and dilute, you cyan hide the truth from the youths”) Etana has consistently wrapped encouraging and edifying sentiments in gorgeous melodies and lushly textured rhythms. Her debut album for VP Records The Strong One was released in 2008 to extensive acclaim while her sophomore album Free Expressions including her deeply emotional rendering on Free, broadened her fan base.
On February 25th 2013, VP Records will release Etana’s third set Better Tomorrow; recorded at Kingston’s legendary Tuff Gong Studios, it is her most confident and cohesive work to date. “I wanted this album to feel like a concert performance and have everything go together, like chapters in a book, with all of the tracks played live by musicians (not digitally generated),” Etana explained. Producers Shane C. Brown of Kingston’s Juke Boxx Productions and Stanley “Rellee” Hayden of New York’s A Team Music brilliantly execute Etana’s vision. Brown has recently attracted widespread recognition for his contemporary roots reggae productions including Busy Signal’s “Reggae Music Again”, the only reggae title listed on the BBC Music Critics Top 25 Albums for 2012, ranked at no. 7.
“On the very first conversation we had about the project, Shane totally got what I was going for,” Etana continued. “Every session we would talk about how the songs were supposed to sound, how the drums and bass should be and Shane definitely wanted the music to go in the same direction I did.”
Better Tomorrow title track urges the celebration of life’s blessings that oftentimes are taken for granted. “A time to sing a brand new song, no more hungry children, no more tears,” Etana wails over an persuasive reggae-dance rhythm that builds into a vigorous percussive break, accented by layers of African inspired choral chants. Etana penned the song after watching a National Geographic TV special documenting a little boy’s daily search at the dump for plastic bottles, which he would trade in for food. “Whatever he found that day would be his family’s meals,” Etana explained. “He found an overripe banana that we would normally throw out, but he was very excited and gave a piece of it to his sister. I started imagining living without water, food, shelter, and my wish was that everybody struggling could have Better Tomorrow.”
Positive vibrations infuse each of the album’s tracks. Smile, for example, conveys quiet strength through its sparse, piano-dominated sound-scape and Etana’s subdued vocalizing. Beautiful Day offers images of serenity, underscored by fluttering sax phrases by the incomparable Dean Fraser; Whole New World celebrates “a new side of me, open to new possibilities” and Queen is a one-drop tribute to “the striving, struggling hard working women in the concrete jungle, telling them to stay focused on their goals.” Etana’s stirring delivery on Strongest reminds us “only the strongest of the strongest will survive, to get to Zion you need a will, you need a drive”.
Lamont Savory weaves cheerful guitar lines throughout the irresistible All I Need, written while on the road in Europe where Etana longed for Jamaica’s food, climate and especially its music, requiring “the sound of Dennis Brown, a little riff from Jimmy Cliff, Beres rock me away”. A stunning, seductively crooned ode to the island’s signature beat punctuated by dub reverb effects, Reggae (co-produced by Stanley “Rellee” Hayden for A Team Productions) was initially included on VP’s Reggae Gold 2012 compilation and as the title track to Etana’s digital three-song EP, released in November. The song has become so popular, Etana now closes her concerts with it, earning overwhelming responses from audiences who readily sing along to Reggae’s alluring call and response chorus: “hit me like a drum, play chords and I will strum, sing out and I will come cause reggae you’re the one”. “The first time we performed that song was in Spain at the Rototom (Reggae) Festival (in August 2012) before thousands of people and when we got to the chorus people started singing as if they knew it a long time ago so we spent five minutes or more performing it,” Etana recalled.
Musical love is often unconditional; relationships between people are far more complicated, a theme explored on 4 Play 2 Love (Start Over), as a former couple, each now involved with other people yet still carrying strong feelings for one another, contemplate another try: “my new man loves me, he loves to call me wife but I can’t imagine living without you in my life, let’s start over”. In real life Etana is married to Andre Morris and they have an infant daughter, who was born in November 2012. Til You Get Old is Etana’s moving pledge of love to her child, the song’s ambient tone and overdubbed effects including the sounds of a baby being born contribute to its mystical quality. “I found out about a month after we started recording this album that I was pregnant, so all that emotion and energy went into the album,” Etana shared.
Offering praises to the Most High, Jah for His continual guidance is the gospel-reggae tinged The Prayer. The song’s lyrics also summarize the singer’s triumph in successfully navigating her musical journey, while encouraging the listener to summon their own power. “I will never surrender though they try to do me wrong, let the weak say I am strong/there’s a road you got to travel, many dangers up ahead, we can never be defeated, don’t you be afraid.” “It is still much harder for female artists to receive equal treatment,” The Strong One states. “Some promoters think women should be paid less and given less time onstage because they think they don’t have an audience so I always have to prove myself again and again and again.” With the spectacular singing songwriting and performance skills showcased on Better Tomorrow it’s unlikely further proof will be required.”
ETANA “Better Tomorrow”

  1. Spoken Soul
  2. Queen
  3. Reggae
  4. Beautiful Day
  5. All I Need
  6. Whole New World
  7. 4 Play 2 Love (Start Over)
  8. Silly
  9. Till You Get Old
  10. The Prayer
  11. Strongest
  12. Be Ok (interlude)
  13. Smile
  14. Better Tomorrow

Facebook : http://www.facebook.com/OneEtana
Twitter : http://twitter.com/EtanaStrongOne
European Contacts :
European Sales : diane.ralph@vprecords.com // +44 208 380 4932
European PR & Marketing : matthias.labarbe@vprecords.com // +44 208 380 4934
KEEP IN TOUCH :
@greensleevesrec @vprecords
www.greensleeves.net www.vprecords.com


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